Punchy Authoritative Blogger that LOVES Technology

PressPoint is looking to position itself as a thought leader in how PR should be done. We want to be authoritative and clearly state how and why things should be done. Data and statistics are important to us and our clients (we also love taking data not traditionally applied to PR and applying it to PressPoint's philosophies). We are looking to hire an edgy, non politically correct (but not belligerent), hard hitting, disruptive tone that is still well respected. Think, "Get Shit Done." Primary buyer persona: - We call him Struggling Steve. He's one of the founders, is in his 30's, had success in his previous role before starting his company, wears 10 hats, is being pulled in 100 directions but is always looking for ways to do thing better and differently. His attention is quickly captured when you talk about driving more customers/users, increasing traffic, enhancing SEO, creating greater brand awareness and/or attracting interest from investors. Blog format: Struggling Steve does not have time to read big blocks of text. He skims articles looking for words that capture his attention. Bold catchy headlines and sub headings are great. Punchy lists are also fantastic. We will insert our own calls to action so please don't feel the need to do this on your end. ***The following are core to PressPoint's offering:*** We are [login to view URL] and we are about to flip the PR industry on its head. 95% of PR agencies will be dead within 10 years. In our world, PR agency = travel agency. Technology will disrupt the PR world and PressPoint will play a major role. - You should keep your "PR" in house and not hire an agency if the primary objective of your PR strategy is focused on generating press coverage to drive more customers/users, increase traffic, enhance SEO, create greater brand awareness and/or attract interest from investors (even if you're not currently raising money). - PressPoint clients primarily care about generating quality, consistent press coverage to drive more customers/users, increase traffic, enhance SEO, create greater brand awareness and/or attract interest from investors (even if you're not currently raising money). Our target market is not the Microsoft and Wal-Marts of the worlds. They should be working with PR agencies. - We believe that relationships with journalists need be viewed as an asset to your business and should not be outsourced. You would never outsource your sales department; you should not outsource your efforts to generate press coverage either. - It's all about big data. Media databases are dead. Unless you're doing your sales with a phone book, leave it all in the 80's. You should be identifying journalists based on the content they are personally creating - new articles, blogs, tweets, Facebook posts, etc. - It's all about the email pitch and building a relationship. Forget the "press release." Toss it out with your media database and phone book. Think of a journalist as a customer you're selling your story to. Nurture these relationships as if they are your largest cash cow client.