Copywriter and content professional with a wealth of experience in producing advertising campaigns, advertorial pieces, technical product copy and editorial work.
To date, I have written high-impact copy for campaigns that have hit audiences all over Europe. Notable accomplishments include work commissioned by the likes of the Sun, Sky, Coca-Cola, 7UP, Ernst and Young and Ladbrokes in the UK, as well as the Frankfurter Allgemeine Zeitung, Sky, Disney and Opel in Germany. As the lead copywriter at komoot, I'm currently responsible for turning Europe's most successful outdoor app into the world's most successful outdoor app—one copywriting campaign at a time.
Here, working with a freelance German copywriter, I write and manage all copy required for komoot's marketing assets, including emails, landing pages, blog posts, press releases and more. In order to ensure a consistent voice in every facet of the product, however, I also build every copy string visible throughout komoot's Android, iOS and web apps, as well as those available on Apple Watch and Garmin devices.
Prior to joining komoot, I co-founded Evoke Digital, a UK-based branding and design agency. Working as the agency's lead copywriter, I wrote the words that told the stories of the brands we worked with. From crafting copy that fed content marketing strategies, social media advertisements, brochures, web texts, slogans and email flights, we did it all. Our core clients were based in the growing cannabis industry