Lezárva

Social Media Concept Creator – (Copywriters, art directors, generally creative people with marketing understanding encouraged to apply)

Job/Assignment:

Deliver 2 creative concepts for posts that will appear on a popular CPG brand’s Instagram and Facebook accounts. Include corresponding copy for posts. Concepts must remain faithful to brand universe and tone of voice, but prioritize making the content interesting to the target audience.

Skills/Desired Attributes

• Think creatively to earn attention in social media feeds for our ads/content.

• Practical understanding of production costs and scale of ideas – i.e. it’s cost feasible to bring your idea to life.

• Bring unique and remarkable content ideas – not simply a copycat of social media trends.

• Has a strong pulse on culturally relevant trends and news.

• Not merely a copycat thinker – “let’s see what other brands are doing and do that!”- but instead utilizes key understanding of human behavior to create memorable experiences on Instagram & Facebook.

• Create consumer-facing copy to accompany posts.

• Can take key essential product and brand communication points and seamlessly integrate them into ads – without compromising emotional benefits of content.

• A great sense of humor is a plus!

***********************************************************************

Applicant MUST complete BOTH of the exercises below to be considered. If we are delighted by your work there is a very real possibility this can turn into more frequent and consistent assignments. (PLEASE NOTE: I am not affiliated or working on behalf of the companies below- both directly or via the agency side).

Exercise 1.

Prompt: Create a Valentine’s Day post for KFC’s Instagram account. Must remain faithful to brand tone of voice and humor.

Marketing Goal: Brand Awareness.

Mandatories: Include brand character (The Colonel) and include some product tie in within content.

Deliverable:

1. Describe Post Concept in a few sentences: goal of post, what it is, and why you think it works. Mention format of post: still image, video, multiple Instagram carousel images, Instagram story etc.

2. Include simple Sketch of what post would look like (can be super rough- even sketched on a napkin).

3. Include copy to be included with Instagram post.

URLS: [login to view URL], [login to view URL]

Exercise 2.

Prompt: Create a Facebook post for Goldfish crackers that integrates the product character(fish cracker) and uses some aspect of the “back to school” timeframe as a theme. Think of the brand’s target audience when considering back to school.

Marketing Goal: Brand Awareness.

Mandatories: Include brand character and include some product tie-in within content.

Deliverable:

1. Describe Post Concept in a few sentences: goal of post, what it is, and why you think it works. Mention format of post: still image, video, multiple Facebook carousel images, Facebook 360 photo etc.

2. Include simple Sketch of what post would look like (can be super rough- even sketched on a napkin).

3. Include copy to be included with Facebook post.

URLS: [login to view URL], [login to view URL]

Készségek: Hirdetés dizájn, Hirdetés, Tartalomírás, Szövegírás, Közösségi Média Marketing

A munkaadóról:
( 0 értékelés ) Chicago, United States

Projektazonosító: #17749670

20 szabadúszó tett átlagosan $418 árajánlatot erre a munkára

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Dorthy24

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Anonymousgeek

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VirtualBrainInc

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JavierSMoreno

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olid2000

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