Website content for business compliance software startup

--- Job specifics ---

I want to develop content for our software product Bonafide Software ([login to view URL])

Currently we have a single page site, however I really want to create new pages with some more in-depth information to answer user’s questions. I am looking for someone to help create content for the following pages:

• Home Page (Slider bar content, What is Bonafide? Synopsis, Highlight of product – benefits, Highlight clients – customers)

• About Page (Explanation of what our software is, and what it does, Summary of who it is designed for

• Benefits (Explanation of the main benefits of the software, Highlights features, How do customers benefit, e.g ROI)

• Customers (Sample customer profile [just create one, and I can do the rest, when they come on board], Sample case study [just create one, and I can do the rest, when they complete a project])

• About Us (Company summary, Our team

• Contact Page (Contact details, contact forms)

In the future, I am also hoping to use the same person to help with authoring content to drive traffic to our websites.

• Blog posts

• Advertising campaigns

• Ghost writing

• Case studies etc

--- Objectives ---

It needs to do 3 main things:

1. Drive traffic to our site (we are brand new, so no one knows who we are)

2. Allow people to understand the value of our software to their organization

3. Increase sales / leads

--- Target demographic ---

Key audiences are “Large businesses, with dispersed workforce with a strong focus on compliance.” Overall a large focus of our software is on ISO-9001 Quality Management certification. Industries that fit nicely here are:

• Manufacturing

• Construction

• Mining / Resources

• Services

• Financial Services

Secondary to this, we believe that targeting ISO consultants is a huge opportunity, to sell our product alongside their services.

--- Main consistent message ---

Our software ensures that your staff have access to the latest information, they have signed it off, and you can spend less time on managing compliance, and more time on doing your job.

--- Personality of software ---

Professional, honest, trustworthy, secure, with integrity. Bonafide means "In Good Faith"

--- Tone of the piece I want written ---

High end corporates. professional, focusing on "time saved, money saved". The buyers are the CEO, CFO with input from the Quality manager, or HR manager.

--- Our competitors ---

• PowerDMS - [login to view URL]

• BPA Quality - [login to view URL]

• QT9 - [login to view URL]

• DocRead - [login to view URL]

• DynamicPolicy - [login to view URL]

• Paradigm3 - [login to view URL]

--- Our point of difference ---

• Traffic light compliance (making it simple to

• Right information for the right people (users only see what is relevant to them based on their role, location, group and position)

• One-click compliance (organizations can see with one click the informational compliance of their entire organization)

• Web based, and mobile app, so can access anywhere/anytime

--- Summary ---

I have also included a summary of our product in the attached file. Native English speakers are a must.

Készségek: Content Strategy, Tartalomírás, Szövegírás, Marketing Strategy, SEO

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A munkaadóról:
( 0 értékelés ) Phillip, Australia

Projektazonosító: #16259820

27 szabadúszó tett átlagosan $395 árajánlatot erre a munkára


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