Hi, Can you share the business niche (if not the business details), so that
1) I can research the main/top players in the niche and understand the popular mediums used by them for driving business and branding across the board (which can range from inbound content marketing, social media, paid marketing and more)
2) understand your current presence
3) do a GAP analysis between you and the general perception in your business niche
4) Prioritize the list of tasks to be performed (80-20% rule) with a timeline
Although, its redundant for the project but I hold a business degree and has worked in Amazon (India) as Product Manager and clearly understand the importance of customer cohorts and measuring any and every online presence. I will make sure, we can measure the effects of each medium through data and prioritize based on it.
Regards
Puneet