For this essay students will choose a writing artifact from their field and perform a rhetorical analysis of it. If your chosen field is literature, you might choose a scholarly essay about a literary text. If your chosen field is business, you might choose a power point or memo. If your chosen field is pharmaceutical science, you might analyze a prescription or an informational pamphlet put out by a drug company. For almost any career field, you could select a web site for a rhetorical analysis, but feel free to get creative in how you define “written artifact.”
Once you’ve selected your artifact, spend some time analyzing the audience. Try and get as specific as possible here considering age, gender, race, and region. Be sure to cite evidence from the artifact itself to back up your analysis. Next, discuss how effective you think the written artifact is in reaching the desired audience. Cite rhetorical modes of logos, pathos, and ethos that the writer(s) apply and discuss whether and how those devices work to achieve the author’s purpose. This essay should be typed and double-spaced in 12 point Times New Roman font. It should be at least 650 words in length.
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