GoodBelly Excel Problem

Good Belly Case Objectives - Build and select a regression model - Use dummy variables in the regression model - Interpret statistical output to generate managerial recommendations - Use Regression Analysis as a prediction methodology and learn the limitations of the MS Excel’s statistical package. - Evaluate and choose alternative statistical models Case Questions to consider addressing 1. Build alternative statistical models to explain the relationship between Sales Volume and promotional efforts, interpret the respective regression analysis output, and choose the best model using appropriate goodness-of-fit criteria.