Social media platform knowledge: Familiar with popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Understand the features, best practices, and audience demographics of each platform.
Content creation: possess skills in creating engaging and visually appealing content, including graphics, images, videos, and written copy. Understand how to tailor content for different platforms and target audiences.
Copywriting: writing compelling and concise copy that grabs attention, communicates key messages, and encourages user engagement.
Analytics and data interpretation: Analyze social media metrics, track performance, and interpret data to make data-driven decisions and optimize marketing strategies.
Community management: Learn how to engage with followers, respond to comments and messages, and build a positive brand image. Understand how to handle customer inquiries, manage online reputation, and resolve issues effectively.
Advertising and targeting: Motive to acquire knowledge of social media advertising platforms such as Facebook Ads Manager, Instagram Ads, and LinkedIn Ads.
Trend monitoring: Stay updated with the latest trends, hashtags, and social media best practices. This includes understanding current events, industry news, and emerging social media features.
This is how I wish to do it and as an early freelancer building such a portfolio for social media campaigns and review testimonials will definitely help me in future.