Google Adwords
Strategy #1: Search Network (Based on best performing keywords)
Strategy #2: Display Network (Target placements, topics and demographic)
Strategy #3: Display Network - In Market Audience targeting
Strategy #4: Display Network - Affinity Audience
Strategy #5: Remarketing Method
Facebook Target Audience
Strategy #1: Interest-Based Targeting (location, age, gender, interest)
Strategy #2: High-Converting Landing Pages for Facebook Leads
Strategy #3: Create Ad Copies
Strategy #4: Setup conversion tracking on thank you page to track performance of the campaign
We will better understand its target market and immediate business goals. Then we will launch the most cost-effective paid traffic campaign possible within the budget. We will design the campaign, manage bids, create landing pages, and use keywords to target people who match your ideal customer profile, which will generate more and higher-quality leads.
After putting the paid traffic plan into action, we will use analytics data to track its performance and identify potential areas for improvement. We will use these insights to make paid traffic plan even more effective and deliver a status report to your team every two weeks for the entirety of the optimization period.