Hi, I'm Lorraine Fernandes.
New to Freelancer, but I come with 4+ years of work experience with e-commerce clients.
Proficient with planning, executing, and optimizing campaigns on Google (Search, Display, Shopping), YouTube & Facebook among other biddable platforms.
Google's scope of work:
- Setup event placement & conversion tracking
- Integrate Google Ads with Google Analytics
- Complete ad account audit
- Keyword research
- Competitor analysis
- Targeting: age, gender, locations, audiences, etc.
- Improve impression share, ad position & quality score
- Shopping ads for e-commerce
- Product feeds for Dynamic Remarketing
- Write copies for all ad formats
- Provide best practices & guidelines for creatives to drive higher CTRs
- Optimize campaigns based on A/B tests: landing pages, ad formats, ad extensions, ad copies, creatives, placements, bid strategies, audiences, etc.
FB's scope of work:
- Detailed media plan
- Remarketing & lookalike audiences
- Catalog & collection ads for e-commerce
- Create campaigns based on brand's marketing objective (traffic, conversion, installs, lead gen, brand awareness, etc)
- Copy writing
- Optimize based on A/B tests - landing pages, ad formats, ad copies, creatives, placements, bid control, audiences, etc
Please share your website URL for reference.
Stay assured that along with planning, campaigns will be optimized to drive conversions at the lowest costs.
Looking forward to hear from you!
- Lorraine Fernandes
+91 8169518528