We are looking to launch a dried food product into local supermarkets in New Zealand.
What we require is brand strategy and brand story, a name and tagline, a central logo and packaging design work.
Brand strategy & Brand Story
-The product will be a (nearly) ready made meal which consists of legumes. They are high protein, high fibre and reach a various range of dietary needs. At first look, the target demographic would possibly be mothers.
-Ideally, an experienced individual with branding work, and building the story from the ground up is needed. It would even be better if you have previous experience with Australasian brands in the FMCG sector.
Name and tagline, and logo
-Again, with analysis and research, we would need awesome logo concepts and designs which aligns perfectly with the brand.
-Initially, we would potentially need 2 concepts for 4SKUs.
-The pack shape that we need work on would be similar Biscotti's product in the image attached, with dimensions of approximately 120 mm x 30 mm x 200 mm.
-These would be print ready and ready to send to our supplier.