Google SEO work for small website

For a website of our client (see picture and url in [login to view URL]) we need some SEO work done. This is a very local operation business (dentist) that needs to be found better when certain words are typed in Google. Also wanted are 2 features: - Details and link to map, see picture [login to view URL] - Sub-links to the website, see picture [login to view URL] Available is a Google AdWords account. Not available is FTP access to the website but if changes are needed just send them by mail and we do that.