Online Campaign

Brief about Online Campaign Deliverables EcoCare would like a proposal for an online marketing campaign to include social media and retargeted ads to specific demographics and geographic regions by Google Ads. This may also include German, Dutch, French and English language copy optimisation for the posts. The proposal should include a cost for both a one (1) month and a three (3) month campaign. Background Information EcoCare is a trademarked service brand of Ecolog, a global services company which is based in Düsseldorf, Germany. In 2020 EcoCare was one of the first companies in Europe active in the field of health care for combating the COVID-19 pandemic by developing nation-wide mass test centers, building test points at airports, train stations and highways across the continent. As a partner of FC Bayern Munich, EcoCare also carried out tests for their fans at away games and various club events. On these projects, EcoCare organizes the actual tests, the logistics of delivering tests to the relevant laboratories as well as the communication of the test results to the tested persons and, if necessary, to the responsible authorities. EcoCare is a trademark of Ecolog International. Ecolog is a leading global integrated services provider in the areas of health, logistics and IT. The company has been working for the United Nations, governments & government organizations, including in Germany, as well as for humanitarian aid organizations and commercial market sectors for many years. Since the outbreak of the COVID-19 pandemic, the company has also primarily been offering health services in relation with combating the pandemic through its EcoCare brand. Current Challenges Ecolog is increasing its private B2C testing for COVID-19 in Germany, The Netherlands and Belgium. Private testing centers are located in airports and various locations in the cities. Anyone can book an appointment for a test using the company’s specially designed app or by logging onto its website. Walk-ins are also encouraged. The idea is that as personal testing is a fast and easy way to ensure that there are no complications for passengers’ journeys or to be sure about their [login to view URL] existence of our test centres may not known well and there are restrictions in advertising. Business Objectives • EcoCare would like to be viewed as the premier choice for testing during the pandemic. • To promote its testing centers with their latest offers • To increase the volume of tests in each location • To increase the company’s profile as a reputable provider of critical services that include services for health. Competitors To date there are several private entities providing COVID-19 tests in Germany and The Netherlands. In some cases, the governments provide free testing to its citizen that have symptoms of COVID-19. Target Audience EcoCare would like to target: • Travellers that will be heading to destinations that require proof of a negative COVID-19 test • Travellers returning to countries that require proof of a negative COVID-19 test • Persons concerned about their general health and well-being • Focusing on the geographic proximity to the location of our B2C test center in Germany, Netherlands, and Belgium. Call to Action Persons will be encouraged to visit the booking site to schedule a test at the company’s facilities in Germany, Netherlands, and Belgium. Current Media Collateral EcoCare has increasing photography, video and interviews on its own archive. Further, there are many media stories that have been published about its COVID-19 testing and vaccination capabilities. Timings The testing facilities’ opening times may vary and all details can be found at our website [login to view URL] [login to view URL]