Analysis of market-share and advertising activity for Big Maple Leaf bullion coins in Europe

$250-750 AUD

Teljesítve

Kiadva ekkor:

körülbelül 6 évvel ezelőtt

$250-750 AUD

Teljesítéskor fizetve

Hi and thank you for considering this project. This is a market research piece and I would like you to answer the following question: How successful has Royal Canadian Mint’s marketing and advertising strategy of their Gold & Silver Big Maple Leaf coins been in Europe, with a focus on Germany, over the past 5-10 years? Please provide the response as a report on Royal Canadian Mint’s advertising and marketing strategy of the Big Maple Leaf gold & silver coins in Europe (or just Germany if Europe is problematic/takes too long), clearly outlining: 1) sales figures for (1.) Europe and (2.) Germany (volume and $) 2) market share changes – comparison 5/10 years ago and now 3) analysis of marketing activity (last 18 months) including distributor support 4) cost comparison of the product against Cold & Silver Kangaroo Bullion Coins (retail/wholesale) I will use the report to gain an understanding of how Perth Mint’s market share of Australian Gold & Silver Kangaroo Bullion Coins compares with Royal Canadian Mint’s market share of their equivalent Big Maple Leaf (BML) coins; and what activity has resulted in the current status quo. I am not looking for any other figures other than Germany and/or Europe specific. Please get in touch if you have any questions. This project needs to be completed by Monday, 22 Feb. Thank you

Advertising

Market Research

Marketing

Projektazonosító: 16350087

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