Market Research

Overview We are looking for a market research professional with (with experience in focus group and interview questioning and interpretation of responses) to assist with a market research project involving a leading surf board brand. The project will involve one-to-one interviews (which is proposed to be undertaken by in-house marketing professionals) and the market research professional will assist with developing the survey questions, interpretation of responses and other related aspects The objectives of the project are To gain an in-depth understanding and further insight into the target market (surfboard riders). • Who are our customers? What defines them? What attracts them to the brand? brand? Do they understand the relationship between related brands? • To better understand what our customer wants/expects of the brand and its products. • To understand the ideal ‘age entry point’ into a surfers board preference To understand the values that the brand represents in the mind of the consumer. • What do consumers like and or dislike about the brand image? Where do surfer riders get their information and recommendations about boards? - Preferred choice of sales channels - Influence of pro-surfers on purchase decisions - Use of social media and platforms used Would suggest use Gold Coast/Brisbane as location and ongoing engagement paid by hour