I'm looking for someone with experience in the areas of public relations, press management, brand development, and marketing to help gain coverage for a literary fiction novella being indie published in March 2018.
+ Executing creative communications strategy and campaigns to begin and maintain coverage of the book
+ Identifying appropriate markets, developing targeted outreach lists (including bloggers/reviewers), and preparing and disseminating creative pitches to TV, radio, social media (e.g. Twitter, Facebook, Goodreads, Instagram), etc.
+ Identifying and securing local and national appearances, media, book signings, and other brand opportunities
+ Writing press releases and assisting in creating and procuring press kits and articles
+ Maintaining records of outreach/placements and conducting follow up with individuals as needed
The ideal candidate has:
+ A proven record of planning and executing publicity campaigns across a wide range of media platforms
+ Excellent written and communications skills with the ability to draft press releases and brand materials
+ Strong organizational and project management skills
+ A strong business and work ethic and the ability to work independently
When responding, please respond to the following:
+ What experience, if any, do you have working with authors (either traditionally- or self-published)?
+ Of the public relations/marketing campaigns you've worked on, what's been your favorite and/or most successful? Why? What was the result of that campaign?