UGC Film Creation

Brief I'm looking for short branded films that are innovative, refreshing and disruptive. This should include either real surprises, real laughs, and real achievements - or for that matter, real fails. Video will be judged on creativity, effectiveness, shareability, ‘in-keeping’ with chosen brand’s brand values, the simplicity of message delivery and memorability. Overview 1) A 15, 30, 45 or 60 second MP4 video for a brand. 2) Use as many/ few pieces from the Jukin Media UGC catalogue as you wish. Go to [login to view URL] and download previews to create your video. 3) You can use live footage, animation, motion graphics and music to better contribute to the narrative but at least 80% of your submission should be UGC. 4) Each campaign should highlight the brands unique selling point, or a theme which drives home the brand's values or product or services’ purpose. 5) Consider the audience your brand is trying to reach 6) Each film should end with your chosen brand’s logo and tagline/message. 7) Multiple proposals can be submitted, and several proposals can be selected. Criteria is creativity, effectiveness, shareability, ‘in-keeping’ with chosen brand’s brand values, the simplicity of message delivery and memorability. 8) You can choose from one of the following categories for your video A Lifestyle brand such as Nike, Apple or Amazon i.e. Create a video that celebrates those people who are, and those who aspire to be, the best they can be. - A Telecommunications brand such as Virgin, BT or Three Mobile i.e. Create a video about making 'connections' and 'family'. - A Financial brand such as Santander, Allianz or HSBC i.e. Create a video about being secure and putting safety first. - A Pet brand such as Pets at Home, Pedigree or Purina i.e. Create a video about why 46% of the UK has a pet, and what the rest are missing. - A Food & Beverage brand such as Coca-Cola, Mars or Warburtons i.e. Create a video all about flavour and refreshment. - An FMCG brand such as Colgate, Pantene or Gillette i.e. Create a video about how fun life is when it’s messy. -A Retail brand such as Tesco, B&Q or the Arcadia Group. i.e. Create a video about convenience. Examples A) British Gas used a single clip to show how you can't control everything: [login to view URL] B) Santander used multiple clips to illustrate prosperity in life. [login to view URL] Next Steps Please provide a short proposal (+price) with the below:- 1) List the brand and it’s unique selling point / brand values /product or service e.g. Nike - BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE IN THE WORLD ([login to view URL]) 2) List your idea around the unique selling point / brand values theme / purpose of product or service e.g. Innovating to Get Kids Moving. Will put videos of kids doing sports [login to view URL] 3) Audience you are targeting e.g. mum So for instance, you proposal would look like the below and I would select you: - 1) Nike - BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE IN THE WORLD ([login to view URL]) 2) Innovating to Get Kids Moving. Will put videos of kids doing sports e.g. [login to view URL] 3) Targets parents, kids