Home Page Design

I'm looking for a branded home page and product page for benchmarktable.com. I'm trying to create a branded feel targeting DIY and Contractors and providing them with a tool that will make all of their jobs safer, quicker and easier. The sites I like : [login to view URL] / usa [login to view URL] I'd like to keep it simple, easy to read and appealing. The design needs to keep all the important information above the fold, provide a simple to follow path to conversion. Conversion Objectives: - Time on site - email capture and sign up - purchase of table - social media share Please review the site and PM with any questions. My end Goal is to have a fully completed graphic version of the home page for implementation.