Role of Social Media in Idea Generation
The research investigates the concept of creativity and the impact of social media on the ideal creation, to explain the influences the research explore the social context of creativity and determines how an individual’s creative behavior is affected in community setting. Furthermore explores impact of motivation and idea evaluation on creativity. To fully investigate the research questions the research adopted qualitative approach and used interview with the sample size of 35 as a research instrument. The research analyzed that social media works as an enabler for creativity and crowd-sourcing is the contemporary technique that is employed gain specific insight for creative solutions.
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