IT Information Centre branding

Állapot: Closed
Díj: £66
Beérkezett pályamű: 29
Nyertes: girmax

Winner

A verseny összegzése

The business name is the IT Information Centre (as per the title of this contest). I need a logo suitable for website, letterheads and business cards. I also want a PowerPoint template (.ppt rather than .pptx - I'm still using Office 2000) which incorporates the logo - this must comprise at least a title master and a normal page master. The business will market to sole traders, partnerships, startups and other small businesses. It will be multi-faceted with its opening activities being data protection advice and consultancy, and an information product about employing Information and Communication Technologies within a small business. The logo needs to work well on white or light coloured backgrounds, such as business cards and printer paper. I will want to use it on both the business's main website and also on subsidiary websites whose titles/ domains differ from the main business's site. Although my target market is very small businesses, I want my branding to convey the impression of a high level of professionalism.
Ideally the logo would be suitable for me to convert to an icon.
Because the logo needs to work on multiple websites, one could argue that it needs to avoid using a name, although I am not convinced either way on this. "IT Information Centre" is arguably rather long for a logo anyway, especially if it is to be converted into an icon. Perhaps use the initials "ITIC"? Or take those initials and maybe rearrange them to form the basis of a graphic logo? The challenge is to come up with something unique that in some form reflects either what the business does or its name (as mentioned above I am not yet convinced one way or the other on the use of the name in some form - thinking about it, plenty of acquisitions end up either adopting or incorporating their new parent company's branding, so it's not as though this approach lacks precedent).
I have just been doing some experimenting with this idea of doing something with the letters - you can see this here:
https://1drv.ms/i/s!An5NzqZYnf0Jqx5YLBqGeuCxML1X
As you can see I had the idea of merging a block version of the letters together and using colour to differentiate each letter from its neighbour, with the colours forming a palette that could be used within a website or PowerPoint master. That idea sounds good in theory but as you can see my attempt looks like something a child would have created. Then I started playing with layering the letters - that looks as though it could perhaps lead somewhere.
This is only an example of one possible way to tackle this - I'm trying to help get ideas going.

Ajánlott készségek

Winner

Tegyen közzé egy hasonló versenyt

Munkaadói értékelés

“Maxim clearly read the brief that I gave for the project and his first draft both looked professional and addressed the requirements that I had specified. His turnaround was quick when I suggested changes, and I am delighted with the end result.”

mbrooks9, United Kingdom.

A verseny legjobb pályaművei

girmax Russian Federation

0
goway Bangladesh

0
mohmedrashed Egypt

2
mohmedrashed Egypt

0
tahakirza Indonesia

0
jona6256 Argentina

0
Xplasr Kuwait

0
alemran14 Bangladesh

0
alemran14 Bangladesh

0
alemran14 Bangladesh

0
alemran14 Bangladesh

0
alemran14 Bangladesh

0
SoikotDesign Bangladesh

0
SoikotDesign Bangladesh

0
girmax Russian Federation

0
girmax Russian Federation

0

További pályaművek

Nyilvános pontosítófelület

A verseny kiírója:
- 6 év telt el
Everyone, I'd like to thank you for your submissions for this project. I have decided whom to award it to. In the end it was a choice between Maxim G and goway (both of whom proposed logos that I really liked), and I have decided to go for Maxim G. Particular apologies to Mohamed R who was one of the first respondents and did attempt to work with me, but we just didn't quite get there in the end.
- 6 év telt el
girmax
- 6 év telt el
#50 new slides for you
- 6 év telt el
SoikotDesign
- 6 év telt el
please check #41 , #42
- 6 év telt el
A verseny kiírója:
- 6 év telt el
Wow - where did all these entries suddenly come from? Design G, Maxim G and GOWAY - were you guys all waiting until the last minute to submit (the equivalent of "sniping" on eBay), because I extended the deadline just before your submissions came in. I have to say I am impressed by the quality of what I am seeing from lots of entries now at first glance. I haven't time to examine these and respond in detail just now as I have to go out for the day but I will be back later and respond to each of you then.
- 6 év telt el
További 1 üzenet
1. DesignGorillaz
  - 6 év telt el
  But see some great designs coming through now and feeling confident you will find just what you are looking for. Your much appreciated interaction on the contest really helps. Many thanks for these and your links, will check them out and submit fresh ideas based on these and you feedback... Many thanks again.
  - 6 év telt el
2. girmax
  - 6 év telt el
  Thank you for your feed back! I am in proccess. Work with changes you ask. You will wove it!
  - 6 év telt el
A verseny kiírója:
- 6 év telt el
Folks, for more background information and to help keep the creative juices flowing I have uploaded some examples from a previous company that I ran a few years ago whose logo I was very satisfied with - Pragmatic IT. You will see the logo used as a letterhead and watermark on A4 paper for Word (I don't have any PowerPoint templates from it), and how I was able to create an icon from it. I've also included my old business card just for completeness - it shows how I was able to reuse one of the logo's colours for bordering (I would have used the same colours for header and footer for PowerPoint had I ever needed to). To see these, go to https://1drv.ms/f/s!An5NzqZYnf0Jqx0Klh0T_fd4ka9Z
- 6 év telt el
A verseny kiírója:
- 6 év telt el
I have extended the contest by 3 days and increased the prize money a bit as there are a couple of potential winners here which I think are worth exploring further.
- 6 év telt el
A verseny kiírója:
- 6 év telt el
I've added more thoughts in the Description and a link to an example of some experiments of my own that I've been doing, just to try and help get ideas flowing.
- 6 év telt el
A verseny kiírója:
- 6 év telt el
I have updated the description text to provide greater clarity and guidance.
- 6 év telt el
mohmedrashed
- 6 év telt el
logo name
- 6 év telt el
1. A verseny kiírója:
  - 6 év telt el
  I don't think I said that the logo had to include a name. I did say that I wanted to be able to use the logo both on the main website and on subsidiary sites whose titles / domains would differ from the main site's - I would think that this would suggest that a logo that avoids a name might work better, although I am open to suggestions. I'm just an engineer - you guys are the creative ones, so I'm hoping someone can suggest something that fits the brief.
  - 6 év telt el
mostshirinakter1
- 6 év telt el
what your logo name?
- 6 év telt el
1. A verseny kiírója:
  - 6 év telt el
  I don't think I said that the logo had to include a name. I did say that I wanted to be able to use the logo both on the main website and on subsidiary sites whose titles / domains would differ from the main site's - I would think that this would suggest that a logo that avoids a name might work better, although I am open to suggestions. I'm just an engineer - you guys are the creative ones, so I'm hoping someone can suggest something that fits the brief.
  - 6 év telt el
seeratarman
- 6 év telt el
#increaseprize
- 6 év telt el