Mohammad A.

"The goal is to turn data into information and information into insights"- Carly Fiorina I am a seasoned professional in digital marketing and analytics with over 8 years of experience. Throughout my career, I have specialized in web analytics, website testing, and managing tag management accounts. My expertise includes running numerous website tests and generating innovative testing ideas through comprehensive analysis. Additionally, I have successfully handled tag management solutions for multiple companies, accommodating various analytics tagging requirements and overseeing the implementation of third-party tags. I possess extensive proficiency in a range of analytics tools such as Google Analytics, Adobe Analytics, Tealium, Google Tag Manager, Dynamic Tag Management, Optimizely, and Adobe Target. My skills encompass: Proficiency in both Google Analytics and Adobe Analytics for comprehensive analytics. Comprehensive implementation of analytics, tags, pixels, and data layers through Google Tag Manager and Adobe Tag Manager. Skilled in implementing pixels via DTM and GTM. Creation of regular weekly and monthly reports on campaign progress. Proficiency in setting up Google Tag Manager accounts. Setup of AdWords conversion tracking, e-commerce conversion tracking, and enhanced e-commerce conversion tracking. Completion of dynamic remarketing setup. Setup of cross-domain tracking. Implementation of events to track form submissions. Successful integration of Facebook pixel conversions and website email-based UserID. Expertise in implementing third-party tags via GTM (e.g., Facebook Pixel, Bing Pixel, LinkedIn Pixel, Shareaholic, AdWords). Setup of events to track button clicks. Custom affiliate tracking, cookies, dimensions, and metrics. Tracking of additional events and social actions (e.g., plugins, chat, multimedia, shares). Accurate tracking of timer events for improved time-on-page analysis. Event tracking for form submissions, video plays, PDF downloads, outbound link tracking, and more. I am experienced in leveraging Facebook and Google Remarketing as well as Dynamic Remarketing. By utilizing event tracking, I can maximize tracking and optimization, implementing advanced remarketing strategies for different audiences based on their specific activities. I am excited about the opportunity to discuss further and share how my expertise can contribute to your organization. Best regards, Arshad