Rk S.

Online Marketing Professional & Search Expert Seasoned, creative, strategic and passionate internet search marketing leader with experience increasing visibility, profitability, and performance for diverse organizations in both size and sector. Core Strengths Expertise in directing campaigns from conception to execution Vast expertise in online marketing. Able to use the Internet to generate leads Strategic, analytical, achiever and visionary Experience succeeding in both small and large teams Extraordinary experience in fast-pace, highly competitive, and extremely stressful environments Solid technical skills, verbal and written communication skills. Professional Experience Internet Marketing Professional : [login to view URL] 2011 to Present NaviMumbai Direct Search Engine Marketing and traffic/site analysis Established forecasts and performed in-depth quantitative analyses of search marketing results Lead and develop Internet marketing activities for: Google AdWords. Direct landing page optimization through use of multivariate testing and audience segmentation Interactive strategy, development, maintenance & implementation. Developed client onsite search engine optimization that included website development, and strategy Oversaw offsite search engine optimization including, article distribution, press release syndication, and relevant social media marketing applications including blogs, MySpace, Flickr, Wikipedia, and YouTube. Managed client web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions, Performed in-depth quantitative analyses of client search marketing results and reported analysis to clients Developed, and maintained multiple lead generation websites employing search engine optimization (SEO) best practices. Freelancer Projects: Working with [login to view URL] [login to view URL] Current projects : [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL] Education and Certifications : SEM certification from IAMAI Diploma in Web & internet Marketing SEO practice certificate Master's degree in Administration (MBA- Marketing) From MKU Bachelor's Degree in Administration (BBA) from MKU Technical Skills Multivariate Testing Website Usability Web Analytics (WebTrends, Google Analytics, Search Bid Management Utilities) Ad Serving / Personalization Search Engine Optimization (SEO) Pay Per Click (PPC) / Search Engine Marketing Paid Placement CSS, HTML, Photoshop, DTP Excellent knowledge of Microsoft word and Excel