Priyanka G.

Profile summary • 6+ years of professional experience in Marketing | 10 years overall work experience • Worked with India’s largest Private Sector Bank, HDFC Bank, in their Digital Innovations Team as a Marketing Manager. Job profile primarily consisted of 360° marketing for new products that were developed. • Has a love for innovations and promoting these unique products to people. • Experience in end-to-end management of: -Innovation Projects -Marketing Campaigns & Innovative/Disruptive Marketing -Website Revamp and E-commerce process revamps -Social Media Accounts -Media and Publicity (digital and traditional) -Sales Support Activities (printing brochures, sales kits, etc.) -Lead Generation and Conversion (through online and offline medium) -Content Marketing (creation & distribution of content for SEO/Online PR, and internal newsletters) -Vendor Management (agencies and vendors for new innovations and marketing)