Marketing Plan Project: The term project is the development of a marketing plan. The plans are evaluated according to the quality of information obtained, the quality of analysis, the feasibility of the recommendations (do they flow from the analysis?)

Project:\r\n \r\nMarketing Plan Project: The term project is the development of a marketing plan. The plans are evaluated according to the quality of information obtained, the quality of analysis, the feasibility of the recommendations (do they flow from the analysis?), the evidence of understanding of frameworks, concepts, and methods discussed during the course, and the quality of the written presentation.\r\n\r\n Project Description\r\nStudents, will conceive, develop and present a marketing plan. The following parameters apply:\r\n\r\nThe student will choose either an existing generic good/service or create a new product; if choosing a generic good/service, it must be newly branded. (For example, shampoo is a generic good; Herbal Essence Shampoo is an already branded good,\r\n\r\nPay attention to the attached \"Sample Marketing Plan\". This is not a perfect example but a nice guideline to work from. \r\n\r\nAn initial draft of your project will be due November 1st, with the final project due December 1st. The initial draft is worth 5 points of the final 20 points the assignment is worth. Don\'t worry about making this initial draft perfect, just make progress on each of the assigned sections and get thinking about it.\r\n\r\nCome up with a product or service idea. Identify how your product or service will compete in the marketplace. What is the need and/or want it will satisfy?\r\n\r\nThe document should follow this outline. Refer to the textbook for additional direction regarding the details of each of these components and how to complete them. \r\n\r\n1. Describe the company\r\n2. Business Mission\r\n3. Situation & SWOT Analysis\r\n4. Objectives\r\n5. Target Market Strategy\r\n6. Marketing Mix (What are their 4 P\'s?)\r\n