Email Marketing

We are a healthcare media firm with a fully remote marketing team that consists of four fast-paced, creative team members. Our need falls in looking at how to turn on automation and create some new workflows and best practices for our email marketing over a 4-to-6-month window while we conduct daily business needs. The following are the types of areas we are looking for assistance on: • Working with editorial and marketing teams to prepare and send a variety of email communications to customers and prospects • Create and manage email marketing list segments • Maintaining websites by adding/updating new products, promotions, and content • Monitor, analyze and report on marketing results, including email and web analytics, CRM data, survey results, and vendor-reported data • Proofread paid premium content, promotional emails, and email newsletters • Follow and apply best practices in email marketing, including testing, segmentation, automation, and monitoring analytics • Ensure proper coding of offer sources, conversions, and customer service orders Technical Skills • Strong knowledge of service providers and mar-tech software and applications • Understanding of email marketing practices (segmentation, KPIs, survey creation, and automation). • Proficient in basic HTML, content marketing, and social media marketing • Proficient in Microsoft Office Suite, including Word, Outlook, and PowerPoint • Strong knowledge of Google Analytics and other marketing reporting tools • Proficiency in CMS such as WordPress, Joomla! and other CMS platforms