I actually have an MBA, am a member of The International Society of Business Leaders, Multiple Entertainment Industry Award Winner, published author, and very well connected with both traditional and social media influencers with millions of followers, which is a value-add in and of itself, as I am EXTREMELY well versed in Google Adsense, shifting CPM's, CPC's, seasonal highs-lows, and also knowing the sales teams (with constantly updating facts and figures) at (almost) every MCN in digital media.
I would need more information on the nature of the job to further specify how and why, beyond my aforementioned levels and fields of expertise, but I can assure you, that I can do anything asked of me (within reason, of course)!