Hi Shawn!
My name is Andrei and I'm a young Business School Undergrad from Romania, Europe with high knowledge (self taught and school based) of Business Web Infrastructure (Websites, CMSes, Webdesign and Web Developing, SEO and Online Marketing, System Administration, Social Engineering).
I took a look at your website and I've come up with the following pros and cons:
+ great business idea
+ already have a working CMS/system platform
+ appealing to the interpersonal level of the potential customers with the presentation video
- messy website design
Here are some ideas that could improve your ideas:
1. Create a better professional looking website. (Slick, Simple, Fresh, Organized) Having a sketchy website will only damage the trust of the possible customers and will conclude in doubts about acquiring the product and services. (I have good webdesign and developing skills ready to be put in use)
2. Create your own network of affiliate links about Facebook Marketing, rich in content such as tutorials, videos, testimonials forwarding to your product page. With a bit of SEO you could highly increase your customer base a lot.
3. Why only stop on Facebook. Why not create a platform that could support other Social Networking Websites such as Twitter, Reddit, LinkedIn and as well as Google SEO. One CMS that could do all of those things without having to pay freelancers to advertise and SEO your business. Seems like a gold mine for me.
Looking forward to work with you Shawn!