PREMISE
The traffic strategy, the target audiences chosen and the advertising campaigns developed will be key for the success of drunkonaboat. An iterative approach (design, test, evaluate, modify cycle) has to be adopted to maximise chances of success.
The following proposal and bid will only concentrate on the “design” phase, because at this stage it is not clear to me from the project description if you want me also to follow up on the project (thus also, test, evaluate and modify campaigns) on a regular basis.
In case you want me also to follow up please let me know so that I can make you a tailored proposal
PROJECT PROPOSAL
I will develop my work according to the following structure
Initial Check-Up (0,5 day)
-Verify technical issues works properly: Store, Facebook and google pixel.
-Set up social media pages (Facebook, Instagram, Twitter etc)
-Set up advertising account (Facebook, twitter, google)
Market research (0,5 day)
-Store stats (if available): sales and Average Margin
-Competition
-Find target audience
Collect/develop creatives (pictures, videos to be used in advertising campaigns)
Design and test campaigns (2 days)
-Agree on an advertising budget
-Evaluate Suitable Traffic Strategies (i.g. should we send traffic to the homepage or to a landing page to collect prospect email?)
-Develop campaign structure, agree on KPI, reporting and calendar
-Develop first campaign (both prospect and retargeting), launch it and monitor results