Why we need social media

More global consumers are turning to social media than ever before to discover new brands and products. In a survey by GlobalWebIndex, 26% of Baby Boomers (age 57-64), 37% of Gen Xers (38-56), 46% of Millennials (24-37), and 50% of Gen Z consumers (16-23) said they’ve used social media to learn more about brands, products, and services. According to Neil Patel, customers spend 20 to 40% more with companies that they engage with on social media, making it clear that social media is a crucial marketing channel for ecommerce businesses. Social media marketing, however, is challenging for many ecommerce retailers. Effective social media project management allows you to plan and organize campaigns for seamless execution and better results, boosting brand awareness and sales. Defined: Social Media Project Management Social media project management is the process for managing social media marketing campaigns across one or more social media networks. Social media marketing is complex, involving research, campaign planning, content creation, graphic design or photography, scheduling posts, monitoring analytics, and more. It often involves multiple team members and departments, requiring effective collaboration and task management. Social media project management includes the tools, systems, processes, and workflows that keep everyone on the same page and projects on schedule. What are the Components of Social Media Project Management? Whether your social media team consists of two people or ten, managing social media marketing involves overseeing a variety of channels and moving parts. Social media marketing teams of all sizes benefit from effective social media project management to organize and executive the many facets of social media marketing, including: Campaign planning: Every social media project begins with campaign planning. This process requires social media teams to collaborate with the marketing team and business leaders to align social media campaigns with broader marketing goals and overall business objectives, as well as careful consideration of the campaign goals, target audience, targeted social media platforms, the types of content needed, the contributors needed to create the content (copywriters, graphic designers), and the timeline for campaign execution. Content ideation: Every social media marketing team relies heavily on content ideation to develop compelling ideas for campaigns and posts. Effective social media project management includes tools and processes for managing the ideation process and capturing ideas from team members and external resources. For instance, some social media teams use Trello boards, shared Google Sheets, or similar tools for capturing ideas, with periodic meetings to brainstorm and refine ideas for future campaigns. Creative asset development: Systems and processes for creative asset development are an essential component of social media project management, as social media marketing relies on both written and visual content. These tasks are handled by graphic designers, videographers and video editors, and copywriters, but having a clearly defined process for assigning those tasks and ensuring that assets are developed and approved in time is a must for seamless campaign execution. Asset library: An asset library is a central repository where images, photos, videos, and written content are stored. Having a repository filled with on-brand, approved assets and product images allows marketers to find the assets they need to keep campaigns on track. Tools with user access controls and permissions allow social media managers to give team members access to the assets they need, without risking the misuse of non-approved assets or rights-managed assets. Content calendar: A social media content calendar is the cornerstone of every effective social media campaign, offering a visual planning method for scheduling posts across the growing number of social media networks today’s mark