Website SEO FOR BETTING

We have two websites [[login to view URL]][1] which is CMS based and [[login to view URL]][2] which is standard html site both are there to get people to open accounts with our betting partners. We need to drive traffic and conversions the aim of the game is simply to open Casino, Pokers, Sportsbook, Bingo or online games accounts for our advertisers. We need someone to run this firstly to do a one off check and tidy up then on going monthly to get results we dont want a quick fix this has to be a long term growth. We need to improve seo and conversions We have supporting blogs [[login to view URL]][3] and [[login to view URL]][4] which also support our sites and these have daily posts the keywords will be things like ladbrokes betting, free bets etc, open online casino account you really need to understand online betting to do this project. We already have google tracking