With a background in Academic and Business Writing and Information Literacy, as well as experience in analysis and growth strategy planning reports for the Canadian Federal Budget Digital Adoption Transformation Strategy, and creating operating documents, policies, and media content for an international business development and investment agency, I am well-prepared to take on the role of an expert in lead generation focused on individual consumers and small businesses. While my direct experience in lead generation through social media advertising may not be explicitly highlighted, my proficiency in developing strategies, analyzing outcomes, and tailoring campaigns aligns with the responsibilities outlined for this position. I am committed to leveraging my skills in utilizing Facebook, LinkedIn, and Instagram for lead generation, driving customer engagement, and optimizing social media campaigns to attract potential leads effectively. By applying my expertise in social media advertising and strategy execution, I am dedicated to enhancing customer engagement and generating promising leads to support the growth and success of your business.