Create High Converting Lead Generation Website with Beautiful Design

Job Description: Overview: We are seeking a talented and creative Lead Generation Website Designer to join our dynamic team. As a designer, you will play a crucial role in creating an exceptional user experience for our lead generation website focused on targeting individuals aged 50 to 70 for auto insurance. Your primary responsibility will be to design an intuitive and visually appealing website that captures leads effectively, with a specific emphasis on integrating Facebook Pixel and Google Analytics for enhanced performance tracking and targeting. We need to collect First Name, Last Name, email, phone, and zip code from the lead generation website. We need the most frictionless experience for the user, tailored for someone of older age (50 to 70). Requirements: 1. Website Design and Development: - Create a visually striking and user-friendly lead generation website using WordPress, ensuring optimal functionality and responsiveness. - Design a compelling landing page that resonates with the target audience (ages 50-70) and encourages lead submission. - Implement Facebook Pixel and Google Analytics for detailed tracking of user interactions and lead generation metrics. 2. User Experience (UX) Optimization: - Conduct thorough research on the preferences and behaviors of individuals aged 50 to 70 to inform UX design decisions. - Implement intuitive navigation and user flows to simplify the lead submission process. - Optimize the website for accessibility and inclusivity, ensuring a positive experience for all users. 3. Targeted Content Creation: - Work closely with marketing teams to integrate persuasive and age-appropriate content that resonates with the target demographic. - Utilize imagery and language that appeals to the insurance needs and preferences of individuals aged 50 to 70. 4. Conversion Rate Optimization (CRO): - Implement CRO best practices to increase lead conversion rates. - Conduct A/B testing to refine design elements and improve overall website performance. 5. SEO and Local Optimization: - Incorporate SEO best practices to enhance the website's visibility in search engines, targeting relevant keywords for the insurance industry and the 50 to 70 age group. - Optimize the website for local search, considering the geographical targeting of our lead generation efforts. 6. Analytics and Reporting: - Provide expertise in installing and configuring Facebook Pixel and Google Analytics for comprehensive tracking and reporting. - Generate regular reports on website performance and suggest actionable recommendations based on data analysis. Qualifications: - Proven experience in website design, particularly with WordPress. - Strong portfolio showcasing previous successful lead generation website designs. - Solid understanding of UX/UI principles and best practices. - Familiarity with SEO, CRO, and the integration of Facebook Pixel and Google Analytics. - Ability to tailor designs to specific target demographics. - Excellent communication skills and the ability to collaborate effectively with cross-functional teams. - Reply with INSURETECH if you are interested in this job Application Process: If you are passionate about creating exceptional digital experiences, have a proven track record in lead generation website design, and possess expertise in integrating Facebook Pixel and Google Analytics, we invite you to submit your resume, portfolio, and a cover letter detailing your relevant experience and approach to designing for the 50 to 70 age group.