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I'm seeking a digital marketing expert to help me achieve the following goals: - Increase website traffic - Boost brand awareness - Generate sales leads - Let people know we exist I want to target my efforts towards small business owners, and individuals in my field. I am particularly interested in leveraging the following social media platforms for our campaigns: - Facebook - Instagram - LinkedIn Ideal candidates will have a proven track record in digital marketing strategies that have successfully increased website traffic, boosted brand awareness and generated sales leads. Experience in working with small businesses and B2B audiences is desirable. Expertise in using Facebook, Instagram, and LinkedIn for marketing purposes is a must. Please include examples of your prio...

...content, theme (have flier can send to match), logo, and colour scheme - have been collected, finalised and ready for development. The website will include the following pages: - Home page - About Qigong page: What is Qigong, Who Can Practise, What To Expect, Benefits - About Wild Swan Flowing River Qigong page: Aims, Background, About Meetings, About Mark - Upcoming Events page - Contact page - Links page - Notes page While I didn't specify any additional functionality or design preferences, I do expect the website to: - Be intuitive and easy to navigate - Incorporate our company branding (logo, colour scheme) Ideal Skills: - Proficiency in Word Press for hosting on Hostinger - Sound experience with website design and development - Excellent communication skills - Abil...

...marketing materials. Use colors that enhance readability and draw attention to key areas. Print and Digital Versions: Provide print-ready files suitable for professional printing. Create a digital version that can be easily shared online or via email. Additional Elements: Include a cover page with our logo and a brief introduction to our company. Design a back page with contact information, social media links, and a call-to-action. Reference for Design Inspiration: We would like our pamphlet to have a similar professional look and feel to the maintenance plans pamphlet provided by Larson Air: Larson Air Maintenance Plans. Project Deliverables: Initial design mockups for review and feedback. Finalized design files in high-resolution PDF format for print and digital dist...

I'm looking for an experienced social media marketer who can create an Instagram ad that will direct users to my Telegram channel. Key Points: - The primary goal of the ad is to promote my latest product, Medical Gummies, so it's essential that the ad is engaging and attracts potential customers. - The link in the ad should seamlessly lead users to my Telegram channel, where they can learn more about the product and potentially make a purchase. - It's important that the ad is set up in a way that maximizes conversions and ensures that users are actually redirected to my Telegram channel. Please only apply if you have experience in creating effective Instagram ads and have a strong understanding of how to convert social media followers into customers. A succe...

I'm seeking an expert in Python for a Natural Language Processing project focusing on text classification of social media posts. Key Project Features: - The goal is to build a Python coding notebook that can efficiently classify different types of text within social media posts. This will require a deep understanding of NLP principles and techniques. - The project primarily demands the use of Python for its implementation. Ideal Skills and Experience: - Expertise in Python programming is a must. - A strong background in NLP, particularly in the area of text classification, will be highly beneficial. - Prior experience working with social media text data would be a plus. If you're confident in your Python and NLP skills and have experience in text class...

I'm in need of a web designer/developer to help make some important improvements to my website. We need images added. clickable links added to bring them to a shopping card. Clean up content on headers and other navigaion organization. website address: 1. Add the content we give you to the AED battery page 2. Add content we give you to the AED pad page 3. Create an AED accessories page. 4. Make all items "clickable" and avaiable for purchase so they can be added to shopping cart. 5. Other details will be shared as we discuss the project in greater detail. - I'm keen on enhancing the overall navigation and user experience of the site. This involves improving its ease of use for visitors. I believe a smooth user experience will make the

I'm seeking a proficient social media manager to lead our Facebook, Instagram, and Whatsapp presence with the main goal of amplifying our brand visibility. Your responsibilities will include: - Crafting and publishing engaging content weekly on these platforms to keep the audience updated and boost user engagement. - Monitoring user interactions and responding appropriately to maintain a positive brand image. Strong command over these platforms, creativity, and experience in driving brand awareness are required. Let's work together to take our social media game to the next level!

...secure them, it's not enough and I need professional intervention. The compromised accounts include apps, social media, GPS and financial. The activity on my devices sparks concern, particularly regarding showing activity in my history I did not do and I'm looking for expert guidance I have already wiped my device multiple times and have even gone as far as establishing all new digital identifiers such as new phone number, email, and Apple ID to no avail. Skills/Requirements: - Knowledge of cybersecurity measures - Experience in dealing with compromised online accounts - Network security proficiency The project will entail: - setting up a closed in-home network in my home in Redwood City - Conducting a thorough investigation into the u...

We want to delelop a cibersecurity software/app to Sell to other companies that can check each computer and device, as also as detect treaths to the company network/devices like e-mails, apps, and suspicious content that puts the company security in Treath.

...innovative marketing strategy that appeals to our target audience. - This strategy should emphasize: - Brand awareness - Generating website traffic - Driving bookings and reservations. 2. Marketing Channels: - I would prefer a focus on: - Social media platforms - Local event partnerships - Online advertising Skills & Experience: - Proven track record of developing and executing successful marketing strategies. - Experience in targeting similar demographics. - Strong understanding of social media platforms, online advertising, and local event partnerships. - Background in the travel and leisure industry would be a plus. If you have a knack for creative marketing strategies and can help us make our RV date nights a success, we...

I require a skilled Squarespace expert to customize my site's design and manage its content. The necessity for this improvement includes: Set up ...The necessity for this improvement includes: Set up digital products • Establish an easy-to-use event registration system and event calendar on the website = Fix all event pages and content; Set up auto edit events Set up booking and payment with alternative discount options for different member types Set up email sign up for future comms for non-members Tweak founder member carousel UI and deep links Set up member area with member directory I am looking for a candidate with a solid background in website design, specifically Squarespace, with a portfolio showcasing previous design customization, content management, and event...

...Figma Developing wireframes and prototypes based on provided sketches and descriptions Suggesting and implementing improvements to enhance usability and aesthetics Ensuring responsive design for both web and mobile views Pages to Design: Home Page: Displays an overview of tasks, notifications, and key metrics for the day. Contents: Summary of check-ins/check-outs, ongoing tasks, alerts, and quick links to other sections. Property Listings Page: Allows property managers to view (individual and all listings), add, and edit property listings. Contents: List of properties with details like name, location, status, and actions (edit/delete). Task Page: Shows all tasks for the day, assigned to different team members. Contents: Task descriptions, assigned team members, scheduled times,...

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Estamos en la búsqueda de un Social Media Manager con experiencia para unirse a nuestro equipo y liderar las acciones de una cartera de clientes. Si eres un profesional creativo, orientado a resultados y con un conocimiento en marketing digital, ¡queremos conocerte! Responsabilidades del Puesto: - crear y dirigir las estrategias de redes sociales alineadas con los objetivos de nuestros clientes . - Monitorear diariamente las acciones diarias y analizar el rendimiento de las campañas ajustando las estrategias según sea necesario. - Seguimiento con el equipo de marketing para que lo planificado se lleve acabo - Gestionar campañas de publicidad en redes sociales para aumentar la visibilidad y el engagement. Requisitos: - Experiencia en ges...

...of bathrooms that showcase our specific sanitary fitting product. The primary purpose of these images is to be used in our social media marketing campaigns. We will provide the 3D model of the sanitary fitting product, and we require the final images to be visually appealing, realistic, and highlight the product's features effectively. **Project Scope:** 1. **Number of Images:** 10 2. **Style:** Artistic, photorealistic renders 3. **Scenes:** Each image should feature a unique bathroom design that complements the sanitary fitting product. 4. **Focus:** The product should be prominently featured and seamlessly integrated into each bathroom scene. 5. **Purpose:** Social media marketing (Instagram, Facebook, etc.) **Requirements:** 1. **Experience:** - Proven expe...

...graphic designer to help me create visual content for my business across various social media platforms. Key Requirements: - Experience with designing for Facebook, Instagram, Twitter, and LinkedIn - Proficiency in creating minimalistic graphics - Ability to work with specific colour schemes and branding guidelines Your role will involve: - Understanding the provided colour schemes and branding guidelines - Creating a variety of visuals for posts, stories, and ads on the specified social media platforms - Ensuring all designs are modern and minimalistic in line with the overall theme Ideal candidates would be able to take the provided colour and branding guidelines and translate them into engaging and effective social media content. Experience in creating visual...

I need a tech-savvy professional with vast experience in social media account recovery. I lost control of my old Instagram account but I have the username. My main goal is to regain access and permanently delete the account. Key Responsibilities: - Recover lost Instagram account using the provided username - Delete the account upon recovery Essential Skills: - Knowledge and expertise in Instagram account recovery - Experience in similar projects - Understanding of privacy and data security protocols I can provide a driver's license as proof of identity. Confidentiality and transparency during this process are paramount, and I look forward to a successful collaboration.

As someone looking to significantly drive sales via Facebook, I need a social media marketer with a knack for creating captivating product/service promotional videos. Your task will be to: - Develop a Facebook marketing campaign centered around enticing promotional videos - Ensure the adverts are sales-driven so as to directly impact on the product/service sales Ideal Skills: - Proficient in video creation and editing - Extensive experience in sales-driven social media marketing, particularly Facebook - Creativity and great storytelling to make products/services appealing and engaging.

I'm looking for a data scraping specialist proficient in leveraging social media platforms, business directories and website scraping. The goal is to create an Excel sheet with approximately 500 entries for market research purposes. Skills & Requirements: - Proficient in data scraping from multiple sources - Capable of filtering and sorting data - Able to extract and compile the following data fields: zip codes, locations, contact information, business name and industry. The successful candidate should demonstrate experience in similar projects, showcasing their ability to find and compile information efficiently and accurately for market research purposes.

I need a visually appealing banner for brand promotion. It will be displayed primarily online, on our website and social media platforms. Banner will be an animated gif that says "Advertise in the Hardcore Underground" and must be bodybuilding related with colors to fit with size 728px by 90 Key Requirements: - Design an attractive and professional banner that reflects our brand identity. - Ensure the banner is optimized for the online environment, grabbing attention and generating clicks. Ideal Skills and Experience: - Proven experience in designing banners for online brand promotion. - Ability to understand and reflect brand identity in design. - Strong eye for aesthetics and ability to create visually appealing designs. - Familiarity with online design best

I'm in need of a video editor to assist with creating an engaging, animated explainer tutorial video. Key Requirements: - Proficiency in video editing software is essential. Please specify your experience with any of the following: Adobe Premiere Pro, Final Cut Pro, or Sony Ve...content. - Ensure the video remains clear and concise to assist viewers in understanding the tutorial's key concepts. Ideal Skills and Experience: - Proven experience in video editing and specifically, creating animated explainer videos. - An understanding of tutorial video creation best practices. - A portfolio that demonstrates your ability to create engaging, high-quality videos. Kindly include links to relevant work in your proposal. Looking forward to collaborating with a skilled video edi...

I'm in need of an expert who c...expert who can help me set up a multi-master Docker Swarm cluster across Delhi and Mumbai regions in an e2e network. The cluster should be designed primarily for disaster recovery, with specific requirements as follows: - **Cloud Provider**: I'd like the cluster to be set up in an e2e network. - **Network Type**: I need a public e2e network for this cluster. - **Primary Goal**: The main focus of this project is disaster recovery, so the cluster should be designed keeping this in mind. The ideal freelancer for this job should have in-depth knowledge and experience with Docker Swarm, network setup across regions, and disaster recovery strategies. Proficiency in setting up clusters on e2e network and ensuri...

I'm in need of a video editor to assist with creating an engaging, animated explainer tutorial video. Key Requirements: - Proficiency in video editing software is essential. Please specify your experience with any of the following: Adobe Premiere Pro, Final Cut Pro, or Sony Ve...content. - Ensure the video remains clear and concise to assist viewers in understanding the tutorial's key concepts. Ideal Skills and Experience: - Proven experience in video editing and specifically, creating animated explainer videos. - An understanding of tutorial video creation best practices. - A portfolio that demonstrates your ability to create engaging, high-quality videos. Kindly include links to relevant work in your proposal. Looking forward to collaborating with a skilled video edi...

...one of my videos into five smaller, engaging marketing videos. Purpose: - These videos will be used to promote a specific product or service across multiple platforms. Platforms: - The final products will be optimized for social media, web and also suitable for email marketing campaigns. Audience: - Specifically targeting age group 36-45 and above. Therefore, the design, tone, and messaging of the videos should be relatable and appealing to this demographic. Ideal Skills: - Proficiency in video editing softwares - Solid understanding of digital marketing and social media trends - Experience in creating content for age group 36+ - Ability to deliver on time, maintaining the high quality. Should you have any additional questions or need more details, please feel free...

I'm looking for a professional who can juggle social media management, content creation, lead generation, and sales calls. The ideal candidate will primarily focus on Facebook and Instagram, with the following key responsibilities: - **Content Creation**: I have specific ideas and themes for the social media posts. I need you to take these concepts and bring them to life in a creative and engaging way. - **Lead Generation**: You'll be expected to run ads, manage social media accounts, and actively engage with our audience to collect leads. - **Sales Calls**: Making sales calls to convert leads is a crucial part of this role. You should be comfortable with this aspect of the job and possess excellent sales and communication skills. - **Posting Frequenc...

I'm in search of a Social Media Expert who can train me and help me implement a strategic plan to generate leads and sales through social media platforms: Facebook, Instagram, and Twitter. This will be a brand new venture for a well established business. Previously sold face to face. Key Points: - I'm interested in someone with extensive experience in social media marketing and sales, who can help implement a clear plan for increasing lead generation. - The target audience is business owners. I'm open to suggestions on how to best reach them and engage with them. - I'm looking for a trainer, so the ability to explain things in a simple, understandable way is crucial. Excellent English is essential. - Experience working with small businesses or in t...

I'm hoping to secure a specialist affiliate installer who specifically knows their way around Money Robot. My main focus is on account setup and configuration along with integrating my website with Money Robot. Required Skills and Experience: - Expertise in Money Robot affiliate network - Profound knowledge of affiliate network setup and configuration - Solid understanding of website integration with Money Robot Remember, I am looking for a specialist who can adeptly handle these tasks with no unnecessary complications. Your experience and problem-solving abilities are much appreciated.

For our conference, we need to create a set of graphics for PPC ads and social media. We currently use 2 styles of graphics in banners - one darker, where the background is always a photo with an overlay in ECD design, and the other lighter, rather infographic. For implementation, we would like to enter: - Brighter banner for PPC ads - Dark banner for PPC ads with Claim - Banner for promoting video recordings - Introducing the team - They moderate the event - Presentation of another E-shop Tour project - A PR article was published about the conference - Eventee application for networking - We are starting registrations - There will be practical workshops at the conference - Counseling Zone - The conference will be in a week - Conference Tomorrow! - We have over 600 registrations -...

I need a skilled graphic designer with proficiency in social media platforms for a project in the agricultural sector. Essential skills for this job include logo design, social media graphics creation, and website design with a primary focus on Instagram. Key Responsibilities: - Design a unique logo that encapsulates our agricultural brand. - Create engaging social media graphics that align with our brand identity. - Develop an aesthetically pleasing website design to complement our social media presence. Social Media Platforms: - Instagram - Facebook - Twitter The major objective of this undertaking is to heighten our brand awareness within the agricultural sector across all our social media platforms. Previous experience in the agricultural...

I...**Scraping from Multiple Platforms**: I need you to scrape email addresses, phone numbers, and any available social media accounts of these companies. You'll need to do this across Yelp, Google Maps, and TripAdvisor. - **Social Media Scraping**: In addition to the primary two platforms (Instagram and Twitter), I'll also need you to scrape Facebook accounts if available. Ideal candidates for this project should have: - **Web Scraping Experience**: A good knowledge of web scraping techniques and tools, which will ensure you can obtain accurate and reliable data. - **Data Mining Knowledge**: The ability to identify and extract the necessary data points efficiently. - **Familiarity with Social Media Platforms**: Knowledge of Instagram, Twitter, and Facebook...

I have a SQL Server that needs to be accessible over the internet. However, I'm facing connectivity issues, possibly due to closed or blocked ports on my ComCast router model CBR2-T. I need a freelancer to open the necessary ports on the router. The task i...However, I'm facing connectivity issues, possibly due to closed or blocked ports on my ComCast router model CBR2-T. I need a freelancer to open the necessary ports on the router. The task involves: - Checking the current port status on the router - Identifying the SQL Server port - Opening the port on the router Please bid if you're experienced with network configuration and have dealt with ComCast routers before. Necessary Skills: - Network Configuration - Router Administration - ComCast Router Exper...

...also improvements I'd like to make to the website. These include: - Making the site more mobile-friendly by implementing a responsive design - Integrating the site with various social media platforms for improved user engagement and reach The ultimate goal of the website is to sell products or services. I need a developer who can understand this objective and ensure that the repairs and enhancements align with this goal. Ideal skills for this project include: - Proficient in website repair and optimization - Experience in web design and UI/UX - Expertise in creating responsive web designs - Familiarity with social media integration - Understanding of e-commerce website requirements Your expertise will be crucial in helping me to not only repair and recreate my web...

.The scope of this project includes: 1. Data Transmission: You should be able to help in enhancing our network to ensure that it delivers data more optimally, focusing particularly on text-based data, as this is what our UDP/IP network primarily handles. 2. Error Detection and Correction: The hiree will also have to devise new methods for detecting and correction errors within our system. We've been facing some challenges in this area that need resolution. 3. Scalable Solutions: Our network system currently connects between 10 and 50 devices. While working on this project, it is important to keep scalability in mind to accommodate potential future growth.

We are looking for a developer experienced in working with the Solana network and trading bots, with a mandatory requirement of being knowledgeable about the Pumpfun platform. Responsibilities: Create a bot/tool to manage trading from multiple wallets on the Pumpfun platform. Enable the bot to generate multiple wallets. Configure Solana quantities to buy per wallet. Develop an auto buy and sell bot to make a project appear legitimate with many sales and buys, thereby boosting projects. Ensure speed execution on the first buys to avoid snipers. The initial buys will be made from different wallets in varying quantities, with all transactions going through simultaneously or with a few seconds' difference. Allow for auto-tipping and prioritization in fees. Enable P&L visualiza...

I need help in setting up an Ubuntu virtual machine using VirtualBox. This involves: - Configuring proper network settings within the virtual machine - Assigning IP addresses The ideal freelancer for this project will have: - Proficiency in setting up Ubuntu virtual machines using VirtualBox - Experience in configuring network settings and assigning IP addresses - Strong communication skills to explain the setup process. This is a relatively straightforward task for an

I'm in need of a skilled SEO profession...looking for someone with expertise in backlinking. The main goal for this project is to increase my website's visibility and credibility. This will help to improve my site's ranking on Google and drive more organic traffic to my site. My target audience is not specified, but it is important to note that the backlinks must have a Domain Authority (DA) of 20 or higher. This will ensure that the links are of high quality and will positively impact my site's SEO. Ideal skills and experience for this job include: - Proven experience with SEO and backlinking - Familiarity with Google's search algorithms - Ability to identify and secure high-quality backlinks with DA 20+ - Strong analytical skills to measure the effecti...

We are seeking a talented and experienced 3D designer to create a highly detailed and customizable 3D model of a chair for our e-commerce website. The model should allow users to configure vari...is scalable and maintain high-quality visuals at various zoom levels. Additional Features: Provide high-resolution renders for product pages. Include a user manual or guide on integrating the 3D model with our website’s customization tool. Qualifications: Proven experience in creating detailed and customizable 3D models for products. Strong portfolio demonstrating similar work (please provide links). Expertise in 3D modeling software (e.g., Blender, 3ds Max, Maya). Experience with PBR texturing and real-time rendering. Knowledge of web-based 3D technologies (e.g., , ) is a plus.

I am the owner of a YouTube channel that focuses on educational content for adults. Currently, my audience is under 100 subscribers, and I'm l... Key Requirements: - Proven experience in growing YouTube channels. - Understanding of the educational content niche. - Insight into engaging an adult audience. Your tasks may include, but are not limited to: - Developing a targeted growth strategy for my channel. - Improving current content and creating new engaging videos. - Utilizing SEO, social media, and other tools to increase visibility. The goal is to organically grow my subscriber base, increase engagement, and ultimately help my channel reach a wider adult audience. Your expertise and commitment to quality content are highly valued.

I am in immediate need of a digital marketing expert, who can take the helm of our brand's Social Media Management, execute effective SEO strategies and contribute to Content Creation. Scope of the project: - Collaborative management of our brand's Instagram profile, ensuring we effectively reach both men and women aged 18-45. - Planning and performing of SEO strategies to improve our online visibility. - Creative input and production of compelling content to engage our target audience. The ideal candidate will have a proven track record in successfully managing social media, particularly Instagram, as well as demonstrable results in SEO. Experience within the fashion industry is a bonus.

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I'm looking for a talented graphic designer to create a set of 6 images for my beauty salon's Instagram page. These will be product showcase images. Key Requirements: - Create 6 visually appealing product s...showcase images. Key Requirements: - Create 6 visually appealing product showcase images - Ensure the images adhere to a specific color scheme - No need to source images, all images need to be created from scratch Ideal Skills: - Graphic design expertise with a focus on social media content - Proficiency in creating product showcase images - Understanding of color theory and ability to adhere to specific color schemes This is a great opportunity for a creative and driven individual to contribute to our salon's social media presence, and potentially ...

...thorough analysis of my website's current SEO situation, pinpointing areas for improvement. - Implement effective SEO strategies to boost my site's ranking on Google. - Optimize keywords and meta tags. - Rectify existing SEO errors, broken links, and other issues that might be hindering my site's visibility. The ideal candidate will have: - Proven experience in SEO, particularly with e-commerce sites. - Expertise in Google SEO strategies. - Strong knowledge of keyword and meta tag optimization. - A keen eye for identifying and rectifying SEO errors and broken links. - Excellent communication skills to keep me informed on progress and strategies. If you're passionate about video games and SEO, and confident in your ability to enhance my site's vis...

I need a talented social media influencer to create compelling content and promote my new cushion range on Instagram and Facebook. Key Details: - Ideal influencers would have a following made up of parents, home decor enthusiasts, and home owners. - The ultimate goals are to increase brand awareness, drive sales, and encourage user-generated content. Required Skills: - Experience as a social media influencer particularly in the home decor sector. - Proven track record of successful promotions and sales generation. - Strong content creation and audience engagement skills. - Familiarity with Instagram and Facebook platforms.

I'm in need of a professional with expertise in WhatsApp and Facebook development. I require the implementation of various features in these platforms, including but not limited to: - Chatbot integration - Group messaging functionality - User authentication and security I'm open to additional suggestions or features that could enhance the usability and user experience of these social media platforms. Successful candidates should have a strong portfolio with examples of past work in similar projects. Please include this in your application. Please note that there is no strict deadline for the completion of this project.

I'm currently looking for a comprehensive informational article on L shaped reception desks. The article should cover various design options, benefits and advantages of these desks, and provide a general overview of them. The target audience for this article is quite general; it should be something that can be well understood by those in...readability, so it would be ideal if the writer can demonstrate a good understanding of the topic and the ability to convey this in an engaging manner. A background in interior design, furniture sales, or a related field would be beneficial. A portfolio with similar articles or work samples would also be a plus. The article should be 1500 words in length. - Article must contain 3 to 5 references to links that will be provided upon awarding...

I need a skilled WordPress developer to help me with a range of changes to my current website. Key tasks include: - adding two pages -activating social media icons - Updating and amending content throughout the website I already have all the necessary images, graphics and content for these updates. The focus of this job will be solely on the layout and content modifications.

I'm seeking a skilled content writer to craft a detailed and inform...distinctions between residential and commercial coffee tables. Key points to consider: - Research and include the origin and history of coffee tables - Discuss popular styles and designs in the contemporary market - Elaborate on the differences between residential and commercial coffee table considerations - Write in a style that's accessible and engaging for a general audience - Must contain 3 to 5 links as references within the article, they will be provided upon awarding the article Ideal skills and experience for this job: - Strong research abilities - Excellent writing skills, particularly in crafting engaging, informative content - Experience in writing about interior design or furniture is a plu...

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A general information article is needed for waiting room chairs. The article should provide insight into the purp...general information article is needed for waiting room chairs. The article should provide insight into the purpose of waiting room chairs and the benefits they provide to a businesses guests. The article is to provide a resource into understanding what sets waiting room chairs apart from other office chairs. - Must be between 1,000 to 1,200 words - Article must contain 3 to 5 references, the links will be provided upon awarding the project More details: This is for a website that provides general information on a wide range of topics. What is the main goal of your article? provide general information on waiting room chairs How soon do you need your project complet...

I'm looking for a skilled app developer who can create a user-friendly social networking app for both iOS and Android platforms. Key Features: - Messaging: Users should be able to communicate with each other through text, images, and videos. - Photo Sharing: The app should allow users to share photos with their friends and followers. - Event Planning: Users should be able to create, share, and attend events within the app. I need a developer who has experience working with social networking apps and is able to deliver a well-designed, smooth-running product.